Should I choose the lowest fee, or the highest net return?

Last updated on November 27, 2025

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Successful farmers and ranchers have had to learn to be cost-conscious over the years to survive. Margins are often tight. With that, however, no one realizes better than farmers or ranchers that buying cheap, untreated seed or a cheap herd sire lacking pedigree most often turns out to be a cost as opposed to a net saving. Not unlike executors who have a duty to try and maximize net returns as opposed to merely hiring the cheapest services available.

When the time comes to sell, merely comparing fees of firms that offer different levels of service while using widely different platforms is of little assistance. When comparing fees, the question should be “what is your platform likely to net us after your fee”. That initial lower fee may look enticing, but in the end could cost the seller or estate hundreds of thousands of dollars.

Most farmers and ranchers view their land as almost an extension of the family. Yet they would never consider buying a life jacket for the grandkids or themselves based just on price. Nor would they try and find the cheapest eye doctor to operate on Grandma’s cataracts.

CLHbid.com is a platform built specifically to maximize value for the sale of farmland through enhanced marketing and the optimal packaging of parcels, while using a price discovery mechanism that gives bidders comfort in knowing the value is there. The CLHbid.com services are much more comprehensive than conventional real estate, and although not the cheapest, what matters most is the net return.

We work hard to earn the fee you pay us, and we are confident we will give you the best possible return. At CLHbid.com, we are not regional; rather, we operate right across Western Canada. That comes with a cost but pays huge returns in finding buyers. We also have lawyers and CPA’s as part of our team that know selling farmland inside and out that will work with your advisors to maximize net return to you after tax.

Don’t take our word for it. Check with our prior Sellers, many of whom have told us they didn’t see CLHbid.com as a net cost, but rather a function of how much more money we deposited into their bank account in the end.

When the time comes to make the most significant financial decision of your life, the only thing for certain is you will not be comparing apples to apples while trying to pick that right team and the platform to maximize value. At CLHbid.com we are different – we are not realtors or auctioneers, but rather a team of professionals dedicated to ensuring you receive the highest net return possible when selling.

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Questions Similar To "Should I choose the lowest fee, or the highest net return?"

Why shouldn't I just rely on a traditional appraisal to set the selling price for my farm or ranch land?

Appraising farmland is challenging due to its immovability and the influence of extrinsic factors like neighbour demographics and access, which are difficult to quantify. Unlike chattels, farmland value is not solely based on intrinsic factors like soil class, making appraisals less reliable. CLHbid.com's experience with open market sales, with true price discovery, are necessary to accurately determine farmland value.

Does a Right of First Refusal (ROFR) cost me money?

A Right of First Refusal (ROFR), while historically useful, now destroys competitive bidding and is often used by tenants to buy land for significantly below market value. CLHbid.com’s open process eliminates the need for a ROFR and ensures the seller achieves true, maximized value.

Why does a low starting bid maximize my final sale price?

CLHbid.com's Starting Bid is strategically set low to engage more buyers, build confidence, and encourage fierce, transparent competition. This "soft start" strategy consistently drives final sale prices up, often exceeding expectations and resulting in maximum value for the seller.

Are you maximizing value, or just using a blind tender?

The traditional single-tender process for selling land is blind, non-transparent, and breeds buyer distrust, ultimately causing sellers to receive less than true market value. CLHbid.com’s open, escalating bid system eliminates bid shopping, maximizes value through competitive confidence, and ensures sellers get the price they deserve.

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